I recently saw a post on My Elle blog about an eye-wear ad campaign inspired by Marie Antoinette. While I am pleased that Marie Antoinette continues to influence the fashion world this year, and a new twist - eye wear, in this case I would say the interpretation is all about the styling!
This time my beloved Wildfox Couture has released their new AW2014 line of eye-wear, The Fit for A Queen collection shows (some) inspiration from the 18th century. Several of the designs feature a super round frames that we can certainly say is reminiscent of 18th century spectacles and their predecessors. The designers push this style with over-sized frames, more inspired by eye-wear of the 1960's.
The Bel Air sunglasses in Tokyo Tortoise, for example, have some 18th century inspiration to be sure. They are super-round frames with "Wildfox" and "Bel Air" etched in gold lettering on the front. In the 18th century, tortoise shell glasses would sometimes have Chinese characters carved into the bridges. Some characters included money, freedom and joy.¹ So these frames are very in tune to 18th century spectacle aesthetic.
|Wildfox did a Spring 2011 campaign, inspired by Sofia Coppola's Marie Antoinette|
|Philippe Mercier, The Sense of Hearing, The Sense of Sound. 1744 to 1747, oil on canvas. Yale Center for British Art, Paul Mellon Collection.|
|Jean-Siméon Chardin, Self Portrait. 1775, pastel on paper. Musée du Louvre.|
|Winona Sunglasses by Wildfox in Gold and Mint Green|
|Wildfox AW2014 eyewear ad campaign.|
|Allan Ramsay, Mary Adam. 1754, oil on canvas. Yale Center for British Art, Paul Mellon Collection.|
|Detail of super round frames.|
|Bianca Sunglasses by Wildfox in Tortoise|
|Arthur William Devis, Admiral Peter Rainier (1741–1808. 1805, oil on canvas. College of Optometrists.|
The Bel Air and Twiggy frames look familiar...
|Bel Air sunglasses by Wildfox in Tokyo Tortoise|
|Possibly Schneider, One Pair of Spectacles. 18th century. Brass, wire, glass. Brooklyn Museum.|
|Wildfox AW2014 eyewear ad campaign|
|Twiggy Deluxe Sunglasses in Mint Green|
¹Stewart, C. (2005, Mar 19). Spectacles bear closer scrutiny. The Times.